ABOUT
We live to
challenge
& change
Our Story
A New Chapter: MYMAX and Australian Owner Manager Become One
For over a decade, MYMAX and Australian Owner Manager have worked side by side to support private business owners. Now, we’re officially bringing everything under one roof – with the launch of a unified brand: MYMAX.
This isn’t a new partnership – it’s a natural evolution in response to what our clients have asked for.
Since 2011, while advising on the Lorna Jane US market entry strategy, Rob Douglas and Chris Robinson have collaborated to equip private business owners with the tools, thinking and support to lead their businesses through growth, change and transition.
With decades of experience building, growing, and exiting businesses themselves, they understand what it really takes to run and scale a mid-sized company in Australia.
Under the MYMAX brand, we bring together what we do best:
- Develop – Practical programs for owners and their leaders
- Advise – Hands-on strategic support for growth, change and succession
- Invest – Access to capital and guidance on exits and maximising value
As Private Business Specialists we’ve stood apart from surface-level seminars and generic frameworks. We challenge outdated norms and academic jargon with practical, business-first thinking. That’s why established business owners across Australia trust us to help expand their vision and move their business forward in a way that makes sense to them.
This isn’t just a new name. It’s about pushing boundaries, challenging thinking, maximising opportunities – we Push Potential.
Our commitment
Transforming the rules of business requires us to push our thinking, and challenge industry limits to realise the potential of business freedom.
We promise to:
Push Potential
Our history
Our team
Rob Douglas
Director
Rob Douglas is the founder of the Australian Owner Manager Program and now Director of MYMAX. With a career dedicated to helping business owners improve performance, he has advised hundreds of SMEs, franchises, and professional firms on boosting business and financial outcomes. Rob previously led New Zealand’s foremost business performance research centre, publishing data on over 8,000 SMEs annually. His earlier roles include Director of Commercial Enterprise and Executive Education at UQ Business School, and Commercialisation Director at UniQuest. He also established and sold successful companies in New Zealand and Canada. Rob holds a business degree in marketing strategy and an Executive MBA.
Chris Robinson
Director
Chris Robinson is Principal at MYMAX, an investing and consulting firm specialising in accelerated growth and business exits. A Fellow of CPA Australia, Chris has deep finance expertise. As CEO of Amart All Sports, he led a $100 million management buyout with Archer Capital in 2004, doubling revenue from $100 million to $220 million before its sale to Rebel Sports in 2007. He founded MYMAX in 2007 to help boards and senior managers drive growth strategies and manage exits, often including equity investment. Notably, MYMAX worked with Lorna Jane through years of 70% annual growth, guiding its minority sale to Champ Ventures in 2010. Chris also supported onthehouse.com.au’s development and funding, culminating in its $81 million ASX listing in 2011.
Facilitators
Alan Scott
OMP Facilitator
Shirely Smith
OMP Facilitator
Anthony Davidson
OMP Facilitator
Liz Wotherspoon
OMP Facilitator
Our partners
The Icehouse
The Icehouse is Australasia’s leading business accelerator and growth hub, and a key partner in the development of the Australian Owner Manager Program.
Spicers Retreats
Spicers Retreats is the Owner Manager Program venue partner. Offering luxury destinations for our transformational programs.
Mapien
Mapien is an expert employment relations advisory that provides employers with an extensive range of specialist services across industrial relations, human resource management and organisational development.
Ford Health
Ford Health are experts in business owner health and resilience and are committed to improving their client’s health and wellbeing.
Family Business Association (FBA)
Family Business Association Australia supports and empowers family-owned businesses, fostering growth and sustainability.
Queensland Hotel Association (QHA)
The QHA is the peak industry body for the hotel and hospitality industries, hotel accommodation providers, and the wider hotel and liquor industries in Queensland.
Australian Institute of Architects (AIA)
The Australian Institute of Architects is the peak body for the architecture profession in Australia.
Resource Industry Network (RIN)
The Resource Industry Network is a peak industry association representing companies actively engaged in and allied to the resource sector.
Mackay Region Chamber of Commerce
The Mackay Region Chamber of Commerce (MRCOC) is a passionate advocate for local businesses in this thriving Queensland region.
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News
Push Potential
one step at a time
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